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Md. Abu Sayed Sagor
Jun 21, 2022
In Business Forum
Methodology From January to March 2019, Google partnered with Quantum Consumer Solutions to conduct 125 in-depth interviews with a pre-task industry list exercise across six markets in SEA — Indonesia, Singapore, Vietnam, Thailand, Philippines, and Malaysia — covering both rural and urban areas. From April to June 2019, Google partnered with Ipsos to conduct 13,600 online and offline surveys in the same markets. Respondents were smartphone industry list owners aged 18+ with internet access who purchased in the category in the past three months.In a country that boasts 500 million active internet users and ranks No. On the world for internet usage,1 the majority of Indian travelers rely heavily on digital channels to research their trips. But the proportion drops when it industry list comes to booking online. We conducted a study to find out how online and offline channels influence their travel decisions, and what marketers can do to better cater to their needs. From the business executive flying every month and staying in five-star hotels to the family taking a bus across the country to celebrate a industry list relative’s wedding, Indians are now more willing to spend on travel, based on our research conducted in partnership with. Bain & Company. By 2021, domestic and international travelers are expected to spend $136 billion, up from $96 billion in 2018. It is projected that $24 billion of industry list the additional spending will be made online. Travel brands have a huge opportunity to capitalize on this by understanding how online channels influence travel decisions. To do this, you first need to understand Indian travelers and their travel planning journeys. Generally, our study found that Indian travelers fit into five broad segments. Further, each of these traveler types have five stages to their travel journey: Interest: industry list When travelers first start thinking about a trip (This phase is not relevant for business travelers.
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Md. Abu Sayed Sagor

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